I’m an internationally awarded creative director with roots in Bolivia and a journey that’s taken me through Argentina, Central America, Los Angeles, and now, Northern California.

With over two decades of experience across art direction, writing, filmmaking, and photography, I hold a degree in Graphic Design and Creative Advertising. My career includes work with top global agencies such as Ogilvy & Mather, Young & Rubicam, and TBWA, collaborating with major brands like Coca-Cola, Ford, and Gillette—as well as a wide range of companies across banking, media, tech, airlines, supermarkets, health, and entertainment.

But my proudest and most transformative chapter came when I stepped away from all of it. I took a decade-long break from the commercial grind to walk a quieter path—writing, filming, and producing two feature-length documentaries entirely on my own. That experience reshaped how I see life, art, and the kind of work truly worth doing.

Today, I’m dedicated to nurturing meaningful creativity. Whether for individuals or brands, my focus is on creating honest, beautiful, and effective work that resonates. I believe in the power of storytelling, the elegance of simplicity, and the impact of work that feels as real as it looks.