I’m an internationally awarded creative director and filmmaker. Born in Bolivia and shaped by a journey through Argentina, Central America, Los Angeles, and now Northern California.

With over two decades in art direction, writing, filmmaking, and photography, I hold a degree in Graphic Design and Creative Advertising. I’ve worked with leading agencies — Ogilvy & Mather, Young & Rubicam, TBWA — partnering with global brands like Coca-Cola, Ford, and Gillette, along with companies across banking, media, tech, airlines, health, and entertainment.

But my most transformative chapter came when I stepped away from it all. I left the commercial grind for a decade to write, film, and produce two independent feature documentaries. That journey reshaped how I see life, art, and the kind of work worth doing.

Today, I’m devoted to meaningful creativity. Whether for individuals or brands, my focus is on work that resonates — honest, beautiful, and effective.
I believe in storytelling’s power, the elegance of simplicity, and the lasting impact of ideas that feel as real as they look.